Effective Advertisements and Their Impact on Society

Both questions are addressed with a clear position that advertising is positive, and main ideas on audience targeting and celebrity endorsement are supported with explanation and a relevant Cadbury example, though development is occasionally thin.

The essay is logically organized with a clear progression and a range of cohesive devices, though some linking is mechanical or slightly misplaced, as in the use of 'Subsequently' and a sentence beginning with 'But,'.

A sufficient range of vocabulary is used with some flexibility and precision, including items like 'formidable tool', 'promotional methods', and 'common motifs', with occasional awkward phrasing such as 'relays a strong message'.

A variety of complex structures is used with good control, including conditionals and relative clauses, and errors are minor and non-impeding, such as slightly tense-inconsistent phrasing in the conclusion.

The response addresses both parts of the task with a clear position and relevant, adequately developed examples, though the ideas are somewhat general and could be extended further.

Ideas are logically organised with clear progression and effective use of cohesive devices and paragraphing, with only slight mechanical sequencing at times.

Vocabulary is sufficiently flexible and precise for the task, with good topic-related collocation such as 'persuasive message' and 'strategic audience targeting', and only minimal inaccuracy.

A range of complex structures is used with good flexibility and control, producing generally error-free sentences that rarely impede meaning.

The response addresses both questions directly with a clear position, but ideas are only partially developed and supported due to the response being 61 words short of the minimum length.

Ideas progress logically across well-structured paragraphs with a range of cohesive devices used naturally, with only occasional mechanical linking.

Vocabulary is adequate for the task with some appropriate collocations, but it remains somewhat everyday and lacks precision and less common items.

A variety of sentence structures, including complex forms, is used with good control and only rare, minor errors.

Both questions are fully addressed with a clear position, relevant examples, and a qualified conclusion, though some ideas remain generally rather than deeply developed.

Paragraphing is logical and cohesive devices such as referencing and sequencing are used naturally to sustain clear progression throughout.

Vocabulary is flexible and precise, with strong topic-specific items like promotional campaigns, consumer awareness, and stimulate demand, used naturally with only minimal inaccuracy.

A wide range of complex structures is used with good control, including conditionals, relative clauses, and concession, with errors rare and non-impeding.