Advertising Products as New: Causes and Effects

The response addresses both questions, presents a clear positive position, and develops it with a relevant example, though the concluding hedge and unevenly weighed benefits slightly limit full development.

Ideas are arranged in a broadly logical progression with functional paragraphing, but cohesion is occasionally mechanical and a sentence fragment disrupts the flow.

Vocabulary is adequate for the topic with some natural phrases, yet imprecise usage such as 'fall back', 'tags', and 'tricked into this belief' reduces precision.

A mix of simple and complex structures is used with generally clear meaning, but errors including a sentence fragment and inconsistent articles and agreement are noticeable.

The response addresses both questions fully, presents a clear and consistent positive position, and develops main ideas with relevant explanation and examples.

Ideas progress logically across well-organised paragraphs with a range of cohesive devices, though linking is occasionally slightly mechanical.

Vocabulary is sufficiently flexible and precise, with apt phrases like 'product differentiation' and 'articulated', alongside occasional slips such as 'commercials' for advertisers and 'to purchases'.

A variety of complex structures is used with generally good control, but several noticeable errors, including 'This is phenomenon' and article and agreement slips, persist.

The response answers both questions directly, maintains a clear and consistent position that the trend is mostly negative, and develops the why and the evaluation with a relevant shampoo-and-soap example, though idea development is somewhat narrow and repetitive.

Ideas progress logically through a clear introduction, body paragraphs, and conclusion with appropriate cohesive devices, but the heavy recurrence of the same points about sales and profitability makes progression within paragraphs slightly mechanical.

Vocabulary is flexible and mostly precise, with natural collocations such as 'cut-throat competition', 'marketing and branding strategy', and 'creating a craving among consumers', though some phrases are informal or overused ('this is the best-ever product', repeated 'sales and profitability').

Sentence structures show good variety and control, including complex relative and conditional forms, with only occasional minor slips such as 'making a false sense' and tense or article choices that do not impede understanding.

The response addresses both questions directly, presents a clear positive position, and develops main ideas relevantly, though some support remains general rather than fully extended.

Ideas progress logically across clear paragraphs with effective linking devices, although paragraph content overlaps somewhat in repeating the sales rationale.

Vocabulary is flexible and mostly precise, with good collocations such as 'fiercely competitive market', though some phrases like 'boost sales' recur.

A wide range of complex structures is used with generally good control and only minor, non-impeding errors.

Both questions are fully addressed with a clear, consistent position that the trend is negative, supported by developed main ideas and relevant examples.

Ideas are logically organised in clear paragraphs with generally effective progression, though some linking is slightly mechanical and a few transitions are loosely managed.

There is a good range of vocabulary for the topic, with occasional imprecise word choices such as 'pristine' and some slightly awkward collocations.

A variety of complex structures is used with good control, alongside a small number of minor errors in punctuation and agreement that do not impede meaning.

The response addresses both questions with relevant reasons for the trend and an evaluative discussion, though the position on whether the development is positive or negative remains somewhat hedged and under-supported by concrete examples.

Ideas are logically sequenced with clear paragraphing and effective use of cohesive devices, producing a smooth and generally well-managed progression throughout.

Vocabulary is sufficiently flexible and precise, with natural collocations such as 'disposable mindset' and 'eroding trust', though some reliance on formulaic phrases like 'delve into' slightly limits range.

A wide range of complex structures is used with flexibility and generally strong control, and errors are rare and non-impeding.

Both parts of the task are fully addressed with a clear position that advertising novelty is competitive and positive, and main ideas are developed with relevant, specific examples.

Ideas progress logically across well-structured paragraphs with effective use of cohesive devices, though some ideas and phrasing are restated rather than extended.

Vocabulary is sufficiently flexible and precise for the topic, including items like cross-app tracking and screenless, with only minor repetition of key phrases such as new features and new needs.

A good range of structures, including conditionals and complex relative clauses, is used with flexibility and accuracy, and errors are rare and non-impeding.

The response addresses both questions directly with a clear negative position, well-developed main ideas and relevant examples, though the opposing view is somewhat briefly treated.

Ideas progress logically across clear paragraphs with effective cohesive devices, with only occasional mechanical flaws such as a missing space after a full stop.

Vocabulary is flexible and precise, including items like 'fierce competition', 'superficial product tweaks' and 'wasteful mindset', with only minor slips in word choice and formatting.

A range of complex structures is used with generally good control, including concessive clauses and relative constructions, though small errors such as capitalisation mid-paragraph appear.

The response fully answers both questions with a clear position, well-developed main ideas, and relevant supporting examples including Tesla and soft drink rebranding.

Ideas progress logically across well-organised paragraphs with effective cohesive devices, though the transitional reference to Tesla as an 'exception' creates minor confusion in the argument's flow.

Vocabulary is flexible and precise, with natural use of items such as 'incentivize consumer demand', 'disingenuous', and 'consumer fatigue', alongside only occasional imprecision.

A wide range of complex structures is used with generally good control, but noticeable slips in verb and linking constructions occasionally reduce accuracy.