In contemporary society, a rising number of consumers do embrace the trend of buying well-known branded goods because of their quality and reputation. This move, in my opinion, can be both customers and non-brand businesses, objectively during the course of the essay before drawing on a rational conclusion. Obviously, there are this trend. The main benefit of supporting a well-known brand is the potential for the owner to gain unique recognition from the general public. To put it another way, some individuals believe that when they boast of certain opulent items, showing off their high quality of living in this way, their surroundings would be more appreciative of them. The of goods sold by is another factor to take into account. For instance, it has been demonstrated that German cars have the greatest safety ratings among rivals, which strongly influences people’s desire to buy these cars despite their high cost. Despite the justifications mentioned above, the current tendency of giving well-known businesses priority could have detrimental effects on local economies and consumer spending. people would buy things made by small local businesses more regularly were it not for the presence of global brands. Thus, rather than fostering massive worldwide firms, it would encourage the growth of local businesses. Additionally, many brands frequently deceive customers by overcharging for their goods simply because they have their recognizable logos on them. Due to the fact that these businesses have invested money in marketing plans and commercials, their prices are disproportionately high when compared to those of smaller businesses offering comparable goods. In conclusion, I consider that the propensity for buying products from well-known brands, which many people favour due to the idealised quality of the goods and superior status it confers, may have unfavourable long-term effects.
Buying Famous Brands of Clothes and Cars
Now a day many people want to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive and a negative development?
Annotated response
7 correction notes
Overall assessment
Why this response received Band 7.0
The strongest aspect is the wide vocabulary and complex grammatical control displayed throughout, with fluent idea development. The main limitation is that some ambitious word choices and structures are slightly forced or inaccurate, occasionally reducing precision. The response otherwise covers the reasons and the evaluative position clearly.
IELTS criteria
How each score was decided
Task Response
7.0Both parts are addressed with a clear negative position. Perceived quality and social status are relevant reasons for buying famous brands, and the discussion develops concerns about local businesses and high prices. Some claims about smaller businesses and consumer deception need more careful qualification.
Coherence and Cohesion
7.0Progression is logical with clear paragraphing, cohesive devices, and referencing, though occasional mechanical phrases such as 'during the course of the essay' feel formulaic rather than reinforcing the argument.
Lexical Resource
7.0There is a wide range of vocabulary used with some sophistication (e.g., 'plethora', 'opulent', 'detrimental'), but several awkward or slightly misused items reduce overall precision and naturalness.
Grammatical Range and Accuracy
7.0Complex structures, including inversion and conditionals, are used flexibly across the response, with errors that are occasional and rarely impede meaning, though some constructions sound unnatural.