In recent years, people have been more inclined towards buying products that are from famous brands. There are several reasons behind this, and I think this is a negative development. International household names, such as for beverages, BMW for cars and Apple for phones, have been globally recognized for their high quality. When people buy branded merchandise, they also buy the guarantee that what they buy performs well, lasts long or has excellent . People buy iPhones knowing that those phones are relatively stable, that they will probably last for 1-2 years and that they can have them fixed almost anywhere in the world. The inclination towards famous brand names also stems from the desire for social acceptance. Everyone has a desire to fit in, and buying products that everybody knows is one way of showing that one is a part of a specific community. In my opinion, the dominance of famous brands is highly detrimental, as it obliterates healthy competition among companies. Take smartphones as an example: in recent years, the has fallen into the hands of the two greatest moguls Apple and Samsung, leaving smaller brands or startups completely unable to sell their products. As a result, such a monopoly , for future trends and technology have entirely been decided by only one or two large corporations. Furthermore, several big companies such as Microsoft or Facebook have significantly in their own way, and by continuing to support those brands, we are giving them even more power and can be a serious threat as a whole. In conclusion, some people tend to buy famous brands because of their high-quality products and the feeling of fitting in. My firm conviction is that this trend is and
Buying Famous Brands of Clothes and Cars
Now a day many people want to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive and a negative development?
Annotated response
9 correction notes
Overall assessment
Why this response received Band 7.0
The response's strongest aspect is its clear, well-developed argument, which answers both parts of the question with relevant examples such as the Apple and Samsung duopoly. The main limitation is occasional imprecise word choice and slightly heavy, uneven phrasing that reduces the naturalness of the writing.
IELTS criteria
How each score was decided
Task Response
7.0The response addresses both questions directly, states a clear position, and develops the reasons and the negative evaluation with relevant, extended examples, though the treatment of corporate power remains somewhat generalized.
Coherence and Cohesion
7.0Ideas progress logically across clear paragraphs with a range of cohesive devices, although the link between the causes and the negative evaluation is occasionally abrupt.
Lexical Resource
7.0Vocabulary is flexible and sometimes precise, including items like 'obliterates healthy competition' and 'detrimental', but some collocations, such as 'driven the society', are unnatural.
Grammatical Range and Accuracy
7.0A variety of complex structures, including relative and subordinate clauses, is used with good control, with only minor errors that do not impede understanding.