Advertising Products as New: Causes and Effects

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Annotated response

8 correction notes

Showing 8 correction notes.

Companies often advertise their merchandise as having novel features. The reason for this is that product differentiation is often critical to convincing consumers to purchase. This is a progressive development as it leads to more informed consumers.

The motivation for commercials to highlight product innovations is to persuade consumers to purchase the featured products. By communicating the unique features may be convinced . This is because they will see the featured product as being better than others. For instance, every time Apple releases a new version of are clearly articulated to potential purchasers. This highlights the value that can be derived from upgrading your phone to the latest version of the Apple brand, which increases the likelihood of a purchase.

is highly beneficial to consumers as they become more informed shoppers. By having the information about and novel are able to make product comparisons and choose the exact product that best suits their unique circumstances. For instance, I purchased because I saw that it has the highest camera resolution of all phones currently available. As an amateur photographer, the purchase of this phone ensures that I can take the best photos possible with a smartphone, and this feature was well worth the high price tag to me.

In conclusion, companies are choosing to advertise the new features of their products as a way of convincing shoppers to purchase their products. This is a highly constructive phenomenon as it is leading to more informed consumers who are making better purchasing decisions.

Overall assessment

Why this response received Band 7.0

The response directly answers both parts of the task, maintaining a clear positive stance supported by relevant, well-chosen examples such as the Apple iPhone case and a personal purchase. Its main limitation is a handful of grammatical and word-form slips, such as 'This is phenomenon' and 'convincing consumers to purchases', which slightly reduce linguistic polish without obscuring meaning.

IELTS criteria

How each score was decided

Task Response

7.0

The response addresses both questions fully, presents a clear and consistent positive position, and develops main ideas with relevant explanation and examples.

Coherence and Cohesion

7.0

Ideas progress logically across well-organised paragraphs with a range of cohesive devices, though linking is occasionally slightly mechanical.

Lexical Resource

7.0

Vocabulary is sufficiently flexible and precise, with apt phrases like 'product differentiation' and 'articulated', alongside occasional slips such as 'commercials' for advertisers and 'to purchases'.

Grammatical Range and Accuracy

7.0

A variety of complex structures is used with generally good control, but several noticeable errors, including 'This is phenomenon' and article and agreement slips, persist.