Effective Advertisements and Their Impact on Society

Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

Annotated response

8 correction notes

Showing 8 correction notes.

part of today’s society. This medium is the principal approach for successful companies to yield more profit and increase their market share. While some advocate that this is an effective way to that keeping high product quality will automatically advertise it. If used correctly, advertisements through the internet or media are efficient ways to increase a company’s a positive impact on the community.

Advertisements through media, be it through the internet or , are most effective and act as an influence on the global market. This is because the majority of the population who have the ability to buy an advertised product are highly active on social media or regular TV watchers. To have a successful marketing campaign, the company has to relate to the viewers and This paves the way for celebrity endorsement, a marketing strategy to use one or more celebrities for advertising a specific product or service, with the primary goal of reaching a greater audience represented by the celebrity’s fan base. has been promoting attractive offers and schemes to its consumers and has been endorsed by Kapil Dev, Olympic Gold medalist Neeraj Chopra and many other celebrities. This approach has enabled them to win many hearts.

It is important to realize how advertisements are one of the most influential forms of media. It is highly essential to maintain a positive and persuasive image of various brands through their promotional methods; can lose potential and existing customers. I see this as an advantage as this the opportunity for people to become aware of the different products that are sold and inturn helps individuals choose items that suit their necessity.

To draw a conclusion, I believe that advertisement only becomes most effective when a company knows its customers well. This, in turn, would give rise to successful advertising campaigns that cater to the consumer’s needs and positively impact society as a whole.

Overall assessment

Why this response received Band 6.5

The response addresses both parts of the task with a clear positive position and relevant supporting ideas, including a concrete celebrity endorsement example. Its strongest aspect is generally fluent paragraphing and reasonably ambitious vocabulary. The main limitation is uneven development, as the discussion of effectiveness stays fairly general and some sentences are wordy or loosely connected.

IELTS criteria

How each score was decided

Task Response

6.5

The essay addresses both questions with a clear positive position and a relevant example, though ideas about effectiveness are developed unevenly and conclusions sometimes repeat rather than extend the argument.

Coherence and Cohesion

6.5

Paragraphing is logical and progression is broadly clear, with a range of cohesive devices, but some links are mechanical or slightly forced and a few sentences lose focus.

Lexical Resource

7.0

Vocabulary is reasonably flexible with some precise topic-related items such as market share and celebrity endorsement, though occasional errors like ammases and inturn and some wordiness reduce precision.

Grammatical Range and Accuracy

6.5

A variety of complex structures is attempted and mostly controlled, but frequent punctuation slips, run-ons, and minor grammatical errors are noticeable without blocking meaning.