Sporting events hold immense mass appeal, which advertisers are tremendously keen to capitalise upon. However, countless people see this as having an adverse influence on sports, while others beg to differ. I agree with the latter, and in this essay, I will examine the arguments for and against advertisers making the most of sporting events to publicise their products.
Firstly, sponsorship of tournaments by major companies helps bear the steep costs of organising the event and helps ensure are kept at affordable rates. Otherwise, fans may not even have to pay for tickets. Secondly, the revenue earned from advertising paid for by large companies also goes towards the general upkeep of the stadiums and venues. , the latest technology, such as LED scoreboards and screens, as well as comfortable seating, .
One major way in which companies promote their products during sports events is by sponsoring shirts for a team that become brand ambassadors for the company and this becomes a symbiotic relationship for both parties involved. From the advertising perspective, promoting products ensures greater visibility and brand awareness and recall of the companies as sporting events .
However, on the opposing side of the argument, people state that advertising in sporting events has proliferated to such an extent that it mars the experience of enjoying the sport for the spectators. Secondly, if players or event organisers publicise products that have pernicious effects, such as tobacco or alcohol, it can encourage to seek out such noxious products, especially the impressionable young spectators who often idolise their favourite sporting figures as heroes. Lastly, people state that advertising leads to the commercialisation of sports events which detracts from the glory and beauty of a sport.
In conclusion, I would state that while the promotion of products during sports events may have some disadvantageous effects, for the most part, the contributions made by large companies are crucial to sporting events and cannot be done away with.