There are those who would argue that advertising has become so pervasive , it hardly has any effect anymore. In my opinion, while people have developed habits to ignore ads, they still achieve their desired effect on the whole .
The main argument against the power of ads is they can be avoided . Online advertising is a good example of this. Users rarely click on or even glance at a website’s combination of pop-up ads , banners , mailing list requests , and auto-playing video ads . These have become so common that consumers have developed of skipping ads on YouTube, quickly closing pop-ups and scrolling past in-page advertising . Advertisers have tried to counter this by making their marketing less conspicuous , as with ads that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out .
However, despite the best efforts of users, advertisements are still effective. Most people ignore most ads most of the time . This is something that advertisers expect and build into their marketing budgets . These days marketing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted ads . Savvy marketers can and for different audiences until they hone in on the most efficient advertising solutions . They can then replicate these ads and invest more money into the well-performing ones , with the financial justification coming from clicks and sales conversions . Advertising today, in reality , is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on ads .
In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before . This portends badly for future generations and it is important that lawmakers enact regulations on marketers.